Art 371 Design Studio 1

Dualty + Aggreement

example of duality
Duality: The relationship between the signified and the signifier is arbitrary


AIGA+USDOT Symbol Signs


The narrative above illustrates the concept of DUALITY in which the relationships between signifier (the symbol sign) and the signified (what the symbol represents) are arbitrary. The narrative also illustrates the concept of AGREEMENT. All that is necessary for any language to exist is an agreement amonst a group oof people that one thing will stand for another.


layout 3
3 categories of signs


Charles Sanders Peirce (1839-1914) developed a study of signs called semiotics. In order to understand how we extract meaning from a sign we need to understand the structure of signs. To help do this Peirce defined 3 categories: ICON, INDEX, SYMBOL.

some AIGA USDOT symbols

unlimited semiotics



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